May 2013
3 posts
Journalists’ beginner guide to coding | Knight... →
Beginning code slingery
April 2013
2 posts
February 2013
1 post
January 2013
1 post
December 2012
3 posts
Marketers will rule the world →
It's not about the CTR →
November 2012
1 post
October 2012
2 posts
7 tags
Columbus over Hill - setting sail with persistence
(The amazing results we can reap with digital marketing are still just a fantasy to many SME business owners.)
Four days before I was born, one of the greatest writers of all time died. Napoleon Hill was known as the first author of books on personal success and desire and the will to fight through adversity in order to achieve. Needless to say, I didn’t know him.
But, following so many...
September 2012
6 posts
Innovation Starts at the top with Leadership!
By John A. Newby – Publisher
I recently attended the Astech Roundtable in Vail Colorado which provided the opportunity to listen and see what others within the news-media industry are doing to stimulate innovate within their various markets.
While each presentations over the two and one-half days was interesting and innovative in its own way, two outstanding examples came to the forefront; the...
http://shane.makesit.net →
You should know. →
TV and digital are about to become the same thing.
Remember: Culture Eats Strategy For Breakfast
It’s all over the Ford “war room” - the non-bailout car company.
Check this article out (click the title).
Adhesiveness and authenticity in a company make its culture “thick and strong.” And if it’s strong and real, then it will dominate.
Top chef can't make a dress
Making the best choice for who you rely on to do your digital marketing can be difficult. And one key factor to keep in mind is authentic leadership.
When building a home, you may not choose the best electrician to design your landscaping. Nor, would you most likely pick the state’s best plumber to frame your home or choose your flooring or interior paint colors.
A top chef for a wedding...
August 2012
26 posts
More smart screens in circulation
iOS and Android Adoption Explodes Internationally
http://blog.flurry.com/bid/88867/iOS-and-Android-Adoption-Explodes-Internationally
“They found that it took passengers a minute to walk from their arrival gates to...”
– NYTimes (via dbreunig)
Are you hiring for the last economy? →
12 Choices Winners Make Every Day
http://thechrisvossshow.com/12-choices-winners-make-every-day/
5 tags
“It’s through spear-chucking a ton of ideas out of our research-backed...”
– It’s me again - http://shane.makesit.net/
“My endless enthusiasm does not spring from inexperienced naivete. Nor does my...”
– Me
“My framework. We need more trust and openness about our differences with much...”
– moi
Digital isn't just about banners - mini...
Digital isn’t just about banners on websites and mobile apps. “Advertisements designed specifically for women would be able to detect whether or not it is a woman looking at the billboard.” Redpost is on to something, locally. But who can bring the idea up - with weather, news highlights, and local advertising?
I’m glad I brought the idea to light a couple months ago....
The #1 Thing (many) Leaders Suck At
http://leadershipfreak.wordpress.com/2012/08/09/the-1-thing-leaders-suck-at/
Google is doing plus right
Is Google+ Worthwhile For B2B Social Media Marketing?
http://www.business2community.com/google-plus/is-google-worthwhile-for-b2b-social-media-marketing-0245591
Really cross-platform market
Ad Agency Websites: An Important Tool for New Business
http://fuelingnewbusiness.com/2011/03/30/ad-agency-websites-an-important-tool-for-new-business/
Keep pushin'
Don’t Quit Before You Reach the Tipping Point — S. Anthony Iannarino
http://thesalesblog.com/blog/2012/08/08/dont-quit-before-you-reach-the-tipping-point/
One Thing You Can Do To Change The Rest Of Your... →
“hmmm not sure about this one… but the topic has been floating through...”
– William Deresiewicz (via romanticegotism)
William Deresiewicz was the speaker at CreativeMornings/Portland last month. Stay tuned to see the talk, which will be uploaded here. (via creativemornings)
Starbucks to Adopt, Invest In Square →
dbreunig:
Big news:
This fall, Square will begin processing all credit and debit card transactions at Starbucks stores in the United States and eventually customers will be able to order a grande vanilla latte and charge it to their credit cards simply by saying their names.
…
Starbucks is also investing $25 million in Square as part of its latest round of financing, which values...
What is "engagement?" →
ibmsocialbiz:
Engagement is about what comes next. Are people interested enough to click, read, and respond when you send the next email or publish your next blog post? As marketers, we measure opens and clicks and as long as the numbers look good and continue to grow, we’re satisfied that we’re doing our jobs. But who is responding? Is it the same people? Or is it a whole new group of folks...
Why we get Frustrated with GENIUS (and why,... →
In contrast, geniuses think productively, not reproductively. When confronted with a problem, they ask “How many different ways can I look at it?”, “How can I rethink the way I see it?”, and “How many different ways can I solve it?” instead of “What have I been taught by someone else on how to solve this?” They tend to come up with many different...
Silos Are For Farmers →
New channels are emerging rapidly. Not that long ago we focused on fewer marketing strategies or tactics. We had fewer tools to navigate and track success. Not all the functions of the organization focused directly on lead generation and revenue contribution (I feel like public relations has evolved in this area the most). Now, we have to integrate. We have to speak the same language across all...
4 tags
“Foursquare might be a great way for your brand to connect with customers where...”
– http://www.forbes.com
July 2012
22 posts
Top three suggestions when "presenting"
Do’s and Don’ts: Time to Change Your Speaking Strategies?
The results of this analysis are:
19 responses: Be engaging; Involve the audience; Conversation not presentation
14 responses: Do not read the slides
9: Focus on the message; avoid lengthy self-promotion
Taken from an article written by by Andrew Dlugan
and published Nov 9th, 2007… YES - Nearly 5 years AGO.
So, this isn’t...
5 tags
Relationship selling is good if you can have... →
An effective selling relationship is personal, professional, value creating, and built on trust. If you would be a trusted advisor, you are going to have to deal with conflict, and you are going to have to have the relationships to withstand those conflicts.
(My name is Anthony Iannarino, and I am the President and Chief Sales Officer forSOLUTIONS Staffing, a best-in-class staffing firm, and the...
When new tools reach 50% penetration →
What year penetration of a technology reached 50 percent penetration:
Electricity: 1924
Cars: 1925
Radio: 1931
Stove: 1937
Refrigerator: 1942
Telephone: 1946
Washing machine: 1964
Dryer: 1970
Color TV: 1972
Air conditioning: 1973
Microwave: 1985
VCR: 1987
Dishwasher: 1996
Computer: 1996
Cell phone: 2000
Internet: 2001
Smartphones: 2012
Shane Frost (@FrostOnFire) has shared a tweet with... →
5 Digital Marketing Metrics That Matter
Not made a digital marketing commitment?
When you drive down the road, do you ever see people on their mobile phones? How about while waiting in any lobby or line? Are they using their laptops and iPads and tablets at the movie theater before the flick begins, in the living room with the TV on, while riding the bus, or sitting at a restaurant?
In Elkhart, Mishawaka, Edwardsburg, and in Warsaw - all throughout this Michiana market - I...
